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Introducing Panasonic’s Bluetooth Low Energy Beacon based on one of the world’s most energy efficient modules, Panasonic’s PAN1740. The ultra-low power consumption of less than 5mA in Tx mode enables the PAN1740 Beacon to run on a single coin cell battery for years. This compact beacon is just 26 x 24mm and includes an antenna, ARM CORTEX M0, 256kB flash and CR2032 coin cell battery holder. The PAN1740 Beacon is pre-configured (using flash memory) for out-of-the-box evaluation and use.
Beacons continuously transmit a universal unique user ID (UUID) number to devices such as smartphones, tablets, and personal computers. An app then uses that UUID to execute a course of action such as ranging and indoor positioning, providing shoppers with personalized sales pitches, special promotions and coupons at specific store locations and presenting the user with additional information on points of interest. This asymmetrical scheme, where the beacon transmits only its UUID, and the app carries 99% of the processing load, allows beacons to be highly efficient and run for years on a coin cell.
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